MWC Day 2: Our data-driven approach to Commuting and Pollution

Tuesday, February 28, 2017

MWC Day 2: Our data-driven approach to Commuting and Pollution

It's the second day of Mobile World Congress here in Barcelona and one of the demos we're focusing on today looks at the intriguing relationship between commuting and pollution.
MWC Day 2: Our partnership with UNICEF to boost Big Data for Social Good

MWC Day 2: Our partnership with UNICEF to boost Big Data for Social Good

Today we are proud to announce our latest collaboration with UNICEF through their Magic Box initiative – a Big Data for Social Good platform which collects real-time data, combining and analysing aggregated and anonymised data from private sector companies. Magic Box was launched in 2014, when it was used to respond to the Ebola crisis in Western Africa, and more recently to the spread of the Zika virus.
Open Data and API's in Video Games: League of Legends puts them to practice

Monday, February 27, 2017

Open Data and API's in Video Games: League of Legends puts them to practice

Written by David Heras an intern at LUCA alongside Javier Carro a LUCA Data Scientist.

When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras who collaborated with us taking part in a scholarship and also has practical experience with LOL (as well as playing it he is also aware of the APIs it offers). Combining our experience, we have come up with a small representation of three European teams who will be taking part in the Intel Extreme Masters this weekend.

MWC Day 1: Getting closer to customers with LUCA Store

MWC Day 1: Getting closer to customers with LUCA Store

It's the first day of Mobile World Congress here in Barcelona and today we're putting the spotlight on our LUCA Store product - showing that the digital transformation for retailers has no limits thanks to Big Data.
MWC Day 1: Unlocking Big Data value with LUCA Comms

MWC Day 1: Unlocking Big Data value with LUCA Comms

This week, we're showing a range of truly exciting demos on our stand at Mobile World Congress in Barcelona. In Hall 3, as part of Telefónica's stand - we're bringing data-driven solutions to the masses, providing an interactive journey on our Microsoft Surface Hub.
Open Data y APIs en Videojuegos: el caso de League of Legends

Friday, February 24, 2017

Open Data y APIs en Videojuegos: el caso de League of Legends

Escrito por David Heras, becario en LUCA, y Javier Carro, Data Scientist en LUCA.

Cuando en LUCA nos hemos enterado del próximo estreno de Movistar eSports hemos querido hacer un guiño a todos los fans de juegos como LOL y CSGO. Con la ayuda de David Heras, que colabora con nosotros en una beca y tiene una dilatada experiencia en LOL (tanto de juego como de uso de las APIs que ofrece), hemos hecho una pequeña representación de 3 equipos europeos que participarán en el Intel Extreme Masters Katowice de este fin de semana.
LUCA reshapes tourism insights at SDWC 2017

LUCA reshapes tourism insights at SDWC 2017

Last Friday, the first edition of the World Conference on Smart Destinations took place in Murcia. More than 100 experts from over twenty countries discussed trends such as digital tourism, innovation challenges, digital accessibility, tourism intelligence and the sustainable management of tourism resources.

The event, organized by the UNWTO together with the Ministry of Energy, Industry and Tourism and the Region of Murcia, brought together public administrations, leading businesses, travel agents, technology players and universities from around the world to analyze the 21st century tourism model.

Open Data and API's in Video Games: League of Legends puts them to practice

Open Data and API's in Video Games: League of Legends puts them to practice

Written by David Heras an intern at LUCA alongside Javier Carro, LUCA Data Scientist.

When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras, who collaborated with us by taking part in a scholarship and also has practical experience with LOL (as well as playing it, he is aware of the APIs it offers). Combining our experience, we have come up with a small representation of three European teams who will be taking part in the Intel Extreme Masters this weekend.

Our top 5 Big Data blogs

Thursday, February 23, 2017

Our top 5 Big Data blogs

Want to keep up with the latest innovation Big Data? Who are the Artificial Intelligence gurus out there on Twitter? It's normal to feel the struggle to keep up with latest evolutions in these spaces but we think that specialist bloggers provide a great way to do so.  This week, we've taken a look online to understand which have the best content to keep your finger on the Big Data and AI pulse.

HackforGood se acerca, prepárate para el reto LUCA!

Wednesday, February 22, 2017

HackforGood se acerca, prepárate para el reto LUCA!

La cuenta atrás ha comenzado. Solo quedan 15 días para el evento que todos estamos esperando, la 5ª edición de HackForGood, en el que hackers de toda España se unirán en grupos para usar la tecnología con un fin social. La iniciativa, organizada conjuntamente por TelefónicaETSIT (Universidad Politécnica de Madrid)MashMeTV y la Fundación HazLoPosible, tendrá lugar del 9 al 11 de Marzo en más de 20 ciudades del país y se centrará en la "Economía Data-Driven". La convocatoria anima a sus participantes a usar el Big Data para el Bien Social en sectores como educación, salud, economía digital, inclusión social y sostenibilidad.

4 reasons why you should visit the LUCA stand at MWC

Tuesday, February 21, 2017

4 reasons why you should visit the LUCA stand at MWC

Next week, we'll be taking part in Mobile World Congress in Barcelona, the world's largest gathering for the telecommunications industry. With Big Data and Artificial Intelligence playing such a key part in Telefónica's strategy - LUCA will of course feature, showcasing our most cutting-edge technology. 

So, what can you expect from our section on the Telefónica stand? What kind of data-driven demos will our gurus be showing off? Well, we don't want to give it away - but we can give you a few pointers. 
Open Algorithms, what are they? Yves-Alexandre de Montjoye explains

Monday, February 20, 2017

Open Algorithms, what are they? Yves-Alexandre de Montjoye explains


Yves - Alexandre de Montjoye is a lecturer at Imperial College London's new Data Science Institute. As a postdoctoral researcher at Harvard IQSS, his main field of research focuses on metadata privacy.


This week, we spoke to Yves about the OPAL project, which is an open technology platform where open algorithms run directly on the servers of partner companies, behind their firewalls, to extract key development indicators for a wide range of potential users, including national statistical offices, ministries, civil society organizations and media organizations - just to name a few.

LUCA Talk 2: Big Data as a Force for Good

Friday, February 17, 2017

LUCA Talk 2: Big Data as a Force for Good

In the world of data, we tend to focus on how Big Data technology can optimize our organizations, maximize revenues and make our organizational processes more efficient. However, there is another side to data: one that allows us to use these massive volumes of information to bring back real value to our society. That is why here at LUCA we always love to consider both sides, and explore all the social power that our data can provide.
Destacando el valor de los datos en Castilla y León

Thursday, February 16, 2017

Destacando el valor de los datos en Castilla y León

En la “Jornada sobre Proyectos Big Data” organizada por el Branch del PMI de Castilla y León se habló de los retos en la gestión de todo tipo de proyectos relacionados con los datos. 

El 14 de febrero tuvo lugar en el edificio CTTA de la Universidad de Valladolid la Jornada sobre Proyectos Big Data, que convocó a numerosos profesionales del mundo de la gestión y dirección de proyectos relacionados con Big Data de Castilla y León.

How these 4 sports are using Data Science

Wednesday, February 15, 2017

How these 4 sports are using Data Science

Thousands of companies around the world may have started their journey to become data-driven, harnessing the full potential of Big Data, however, the world of professional sports is only just starting to explore this world of applying Data Science to gain a competitive advantage. 

Until now, sports coaches have been able to boast about their experience or their gut feelings when making decisions and have therefore been somewhat resistant to the world of Big Data - something which we all saw so perfectly illustrated in Moneyball where Brad Pitt shows the tension between human experience and data-driven.

These 4 people are using Big Data to find their Valentine

Tuesday, February 14, 2017

These 4 people are using Big Data to find their Valentine

More often than not, we talk about the application of Big Data in the realms of business - focusing on how such technology can enable us to optimize our organizations or drive revenues.  However, we should not forget just how much this phenomenon will affect our day-to-day lives as citizens of a digital world.

Today, as it's the 14th February, we've asked ourselves the question: just how could data help us to find our Valentine? We've done some research online to see just how far people and entrepreneurs are going to bring techniques such as Artificial Intelligence and Machine Learning to find "the one". We've highlighted a few cases to see how data gurus out there are finding data-driven ways to the hearts of others:
Artificial Intelligence vs Cognitive Computing: What's the difference?

Monday, February 13, 2017

Artificial Intelligence vs Cognitive Computing: What's the difference?

The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events and many companies and startups are now moving towards offering AI or Cognitive solutions.

LUCA boosts brand engagement with "Sponsored Data" product

Friday, February 10, 2017

LUCA boosts brand engagement with "Sponsored Data" product

This article was written by Dan Rosen, our VP for Global Advertising at LUCA.

Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set of specific mobile services. The benefit to the end user is obvious, but what 2016 showed is that beyond this it also provides tremendous advantages on sales and marketing budgets and CapEx investments for enterprises and government and CapEx advantages for enterprises and governments. 
Meet our LUCA team in Brazil

Thursday, February 9, 2017

Meet our LUCA team in Brazil

Did you know that LUCA has data experts in 12 different countries? Our HQ may be here in Madrid in Spain, but we have Data Scientists, Data Engineers, Business Specialists and Visualization Experts all over the world and this week we've prepared this video so you can get to know a little bit more about our team in Brazil and their work:

Voluntechies, bringing virtual reality to hospitalized kids

Wednesday, February 8, 2017

Voluntechies, bringing virtual reality to hospitalized kids

One of the amazing aspects of working with technology is the potential social good you can do with it. Here at LUCA we strongly believe in the power of using Big Data for Social Good and that is why we are involved in different projects to help reaching the SDG goals.

Y tú, ¿te atreves con el reto Big Data?

Y tú, ¿te atreves con el reto Big Data?

Cuando eres estudiante muchas veces resulta difícil conseguir experiencias "del mundo real" en las que aplicar todo el conocimiento que vas aprendiendo. En LUCA, creemos en el talento joven como el impulsor del cambio tecnológico y es por ello que apoyamos diversas iniciativas en el mundo universitario, con el fin de que nuestra área Chief Data Office (CDO) sea un lugar de referencia para los jóvenes del sector tecnológico.

Una de las iniciativas que hemos lanzado recientemente en este sentido es el reto Big Data. A través de la plataforma de Telefónica Open Future, este reto va dirigido a estudiantes universitarios en último curso de grado, posgrado o máster que deseen desarrollar sus proyectos basados en casos reales de Telefónica del área de Big Data (LUCA), Cuarta Plataforma y Ciberseguridad (ElevenPaths).

LUCA to power data-driven decisions in Brazil's tourism sector

Tuesday, February 7, 2017

LUCA to power data-driven decisions in Brazil's tourism sector

Brazil's tourism industry had a huge boost in 2016 with more than half a million tourists descending upon Rio de Janeiro for the Olympics - making it a record year with a total of 6.6 million internationals visiting the country, a 4.8% increase on 2015.

Injecting a total of $6.2 billion into the local economy, international tourism has become extremely important in the growth of the country - with Brazil now becoming the second most visited country in Latin America after Mexico.

Here in the LUCA team, we believe that data-driven decision making is fundamental in accelerating the tourism opportunity for Brazil and for this reason we are proud to have signed a deal with the state of Espírito Santo, alongside Telefónica Vivo Business Solutions this month.

LUCA partners with Pelephone to bring Big Data services to Israel

Monday, February 6, 2017

LUCA partners with Pelephone to bring Big Data services to Israel

This week we are thrilled to announce our latest partnership with Pelephone, powering the Israeli telco's latest product: Smart Data. Set to invest five million shekels in the next two years, Pelephone will provide a unique opportunity to private and public sector clients to accelerate their Big Data journey leveraging the know-how we have developed in the Telefónica and LUCA team over the past 5 years. 
WiDS Madrid 2017 Roundup

WiDS Madrid 2017 Roundup

On Friday, we joined our colleagues from Synergic Partners to celebrate Stanford University's Women in Data Science (WiDS) event for the first time ever in Madrid. This international event, which takes place in over 50 cities around the world simultaneously, brings together thousands of women from both academia and business to share thoughts and best practice - as well as hearing from world-class speakers and experts in Data Science, Big Data and Artificial Intelligence.

LUCA Talk 1: Using Big Data to understand mobility and pollution

Thursday, February 2, 2017

LUCA Talk 1: Using Big Data to understand mobility and pollution

Last Monday we hosted our very first LUCA webinar with great success, with more than 140 people connecting to our live stream.

Chema Alonso stars in "Big Data, Living with Algorithms"

Wednesday, February 1, 2017

Chema Alonso stars in "Big Data, Living with Algorithms"

Yesterday evening, RTVE launched the first in a series of documentaries entitled "Documentos TV", showing just how digital our daily lives have become and how the control of these digital activities is one of the biggest battles of our time. The first episode, "Big Data, Living with Algorithms" ("Big Data: Conviviendo con el Algoritmo")featured experts from the technology sector, including Telefónica's CDO, Chema Alonso, who explained how the development of algorithms that predict our behavior bring us closer to a world of decisions made by Artificial Intelligence.