Telco Data Analytics: what's next in Big Data for Telcos

Monday, October 31, 2016

Telco Data Analytics: what's next in Big Data for Telcos


By Lora Mihova, Strategy Manager at LUCA and Richard Benjamins, Director External Positioning and Big Data for Social Good at LUCA.

The European version of Telco Data Analytics Conference took place on October 25 and 26 in Madrid. This annual event also takes places in the USA and this year there were approximately 100 participants from Operators, Vendors, Startups and OTTs. For the first time, Telefonica was the "host operator" of the event which was run by KNect 365.

Entrevistamos a Álvaro, Data Visualization Engineer de LUCA

Friday, October 28, 2016

Entrevistamos a Álvaro, Data Visualization Engineer de LUCA

Hoy entrevistamos a Álvaro Sanchez Perez, Data Engineer en el equipo de LUCA especializado en visualización de datos.

Las empresas de gran tamaño y grandes corporaciones cuentan con muchas líneas de comunicaciones, lo que puede suponer un problema a la hora de entender el funcionamiento global de la compañía. En este sentido, el analisis de Big Data es clave y puede ayudar a facilitar este entendimiento y reducir la complejidad.


Data República: una contribución a la Alianza Global de Datos para el Desarrollo Sostenible

Thursday, October 27, 2016

Data República: una contribución a la Alianza Global de Datos para el Desarrollo Sostenible


Escrito por María Margarita Rodríguez Reyes, Gerente de Sostenibilidad en Telefónica Colombia.

Hoy, con ocasión de la visita de Chema Alonso a Colombia, presentamos Data República, una iniciativa de Telefónica y Cepei que busca dotar de herramientas a la comunidad datera latinoamericana para aprovechar el potencial de los datos abiertos y de otras fuentes de datos en torno a la Agenda 2030. 

Can Big Data reshape the Outdoor Media sector?

Wednesday, October 26, 2016

Can Big Data reshape the Outdoor Media sector?

Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit from this growth, Outdoor Media players are looking to embrace top technological trends such as Big Data and the Internet of Things, allowing them to sell audiences: moving from panels to people.

The 6 challenges of Big Data for Social Good

Tuesday, October 25, 2016

The 6 challenges of Big Data for Social Good

Many of us are familiar with the Sustainable Development Goals set by the United Nations for 2030 and increasingly more and more companies and organizations are contributing to their achievement. However, there are some specific companies in certain sectors who hold invaluable assets which can be key in accelerating the journey towards achieving these goals. One of those assets is Big Data

Big Data Week 2016: Forget Big Data, Artificial Intelligence is the new kid on the block

Big Data Week 2016: Forget Big Data, Artificial Intelligence is the new kid on the block

Yesterday, the LUCA team attended the first day of Big Data Week. BDW is a global community that organizes an annual event focusing on the social, political, and technological impacts of data, with events taking place during the same week in 9 cities around the world.  Same day, Big Data Week Madrid (#bdwmadrid) kicked off, with the Barcelona edition set to take place tomorrow (October 26th). This is the 4th edition of the Big Data Week, and the 3rd held in Spain, which is organized by Synergic Partners.

From Data Exhaust to Data-Driven: How CEOs face Big Data

Sunday, October 23, 2016

From Data Exhaust to Data-Driven: How CEOs face Big Data

Since Big Data became a buzzword in the board room of companies some years ago (thanks to McKinsey's report "Big Data: The next frontier for innovation, competition, and productivity"), many organizations have started Big Data initiatives in the hope of achieving its full potential. Over time, many companies have started pilot projects to address some of their most important business issues. Often, these initial steps have not shown immediate results for a number of reasons, which have been amply published online. From my experience, one of the main reasons behind the failure of Big Data projects is Data Access and Data Quality.

LUCA: Ayer se inició el viaje hacia Data-Driven

Friday, October 21, 2016

LUCA: Ayer se inició el viaje hacia Data-Driven

Más de 350 invitados disfrutaron de una tarde de datos y analíticas en el lanzamiento de LUCA. Desde hace muchas semanas llevábamos esperando con emoción y entusiasmo el día en el que lanzábamos la nueva unidad, en la que tanto hemos trabajado. Ese día fue ayer.

Llegó el día: Hoy lanzamos LUCA Data-Driven Decisions

Thursday, October 20, 2016

Llegó el día: Hoy lanzamos LUCA Data-Driven Decisions

Ha llegado el día. Hoy presentamos la nueva unidad de Big Data B2B de Telefónica. El evento de lanzamiento tendrá lugar en nuestros Auditorio de Distrito Telefónica ante más de 300 clientes y muchos amigos conectados por streaming.