The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Friday, 3 November 2017

The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Last Tuesday, the 31st of October, we celebrated the Big Data Innovation Day 2017 enjoyed a fantastic afternoon. The main Auditorium of Distrito Telefonica was full of guests and many others followed the event via streaming from various countries. In order to thank you for the reception and welcome we received, we want to share with you some standout moments from BDID2017 and from our experts’ talks. We want to keep on growing with you on the exciting Data-Driven journey. Shall we begin?

The Big Data Innovation Day 2017 saw a total of 467 attendees to the event, completely filling both the Central Auditorium at Telefonica as well as the Innovation Center. Also, over 800 users in more than 20 countries connected with us via streaming, with clients coming together around the world to follow minute by minute the event, meaning it was a global gathering.


Figure 1 : Part of the LUCA team at BDID2017
Figure 1 : Part of the LUCA team at BDID2017









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The conference began with a welcome from Javier Magdalena, Director of Digital Business and TSOL at Telefonica España, who led into the talk by Chema Alonso, Telefonica’s CDO. Joined on stage by one of LUCA’s hackers, Chema gave particular emphasis to how data can make businesses more competitive in their digital transformation and business development. He presented the latest developments in LUCA Transit, LUCA Comms, LUCA Fleet and LUCA Verify and also shared with the room the desire to give users back the value of data so that their digital life is easier and more safe

Elena Gil Lizasoain, CEO of LUCA, showed us that Big Data is a reality at that we keep growing with you, since the value of Big Data is in combining data with insights in order to make data-driven insights. She presented the latest solutions and technological integrations that we at LUCA have developed this last year, as well as the different case studies of well-known clients in the retail, tourism, banking, logistics and transport sectors. As well as showing how Big Data can transform the business world, this technology also contributes to the improvement of society with projects having been carried out with Unicef, the Profuturo Foundation and the Telefonica Foundation. These “Big Data for Social Good” projects are designed to achieve the Sustainable Development Objectives set by the UN for 2030.

Lourdes Cubero, Retail Business Developer at Telefonica España, continued the presentation alongside Elena Díaz, Senior Analytical Consultant at LUCA. They presented the benefits that data brings to the retail sector with LUCA Store. To show this, they passed the baton over to Jesús Hernández, the assistant manager of the La Vaguada Shopping Center, who shared with the audience about the collaboration carried out at the shopping center, and the benefits that they have been able to receive thanks to the great value of data and the solutions developed by LUCA.

Carme Artigas, CEO and cofounder of Synergic Partners, the area of analytics and consultancy at LUCA, then gave her talk titled “Big Data: Show Me The Money!” This focused on how, thanks to the combination of data and insights, businesses can notably increase their profits.

To finish, the collaboration between LUCA and Movistar Riders was revealed in a presentation by Pedro de Alarcón, head of Big Data for Social Good at LUCA, and Fernando Piquer, CEO of Movistar Riders. In their talk titled “How can you build the best eSports team using Big Data?, they presented the dual purpose of this partnership; analyzing how the physical and mental preparation of the players affects their performance, as well as designing an analytical tool which makes the most of the data available to extract conclusions that can improve decision making. There was even a real time demonstration that showed how the analysis is carried out.

After the presentations, the event concluded with a cocktail event where guests had the chance to visit the four corners; Imagine, Build, Grow and Dream. Several demos of LUCA products were shown in addition to presentations from our partners Qlik and Pindrop.

Do not miss the recap video from BDID2017, enjoy the presentations, and remember that if you want to stay up to date with the latest news, you can subscribe to the LUCA newsletter.

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