Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

Wednesday, June 14, 2017

Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

In case you didn't already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK Management and how they worked with our Big Data and Advertising team in Ecuador.

LUCA Store
Figure 1: DK Management have decided to use LUCA Store.

DK Management was created to provide their clients with a top class management and operation service for various shopping centres across Ecuador. They offer over 20 years of experience managing succcessful shopping centres. They have been using state-of-the-art technology to further their orgaizational processes and further improve the perfomance of their staff. 

LUCA provided an integrated solution which used three customer data collection tools. We firstly provided mobile insights to obtain information regarding the mobility flow in the various cities throughout Ecuador. We then used 3D counters to identify people who visit each shopping centre as well as an intelligent WiFi solution to locate hotspots within the same shopping centre. The following video shows our client explaining our working relationship:







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