Big Data for Social Good in Action Event: New Speakers Added

Wednesday, 3 May 2017

Big Data for Social Good in Action Event: New Speakers Added


On May 18, LUCA is hosting a gathering for Big Data changemakers at Wayra Madrid to talk about what it means to use Big Data as a tool for social good. In partnership with Telefónica Open Future, this action-oriented evening is geared toward leaders from a variety of sectors. We are excited to announce the addition of two more engaging speakers to our lineup:






















Trinidad Jiminez, big data for social good
Figure 2: Trinidad Jiménez will use her experience to highlight challenges using data for social good

We are pleased to have Trinidad lead a roundtable debate called “Perspectives: What are the challenges in using data for Social Impact?” This will be a key discussion for people who want to bring Big Data for Social Good initiatives their sector but may be facing breakthrough challenges. 

Before joining Telefónica in 2016, Trinidad has vast experience in a variety of sectors, including working as PSOE’s Social Politics Secretary and was a Member of Parliament, as the Minister of Foreign Affairs and the Minister of Health and Social Affairs under Prime Minister Rodríguez Zapatero’s Government.

Juan Murillo – Leader of Territorial Analysis at BBVA Data & Analytics


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Figure 3: Juan Murillo will give a demo of how his team uses data for addressing natural disasters

Juan Murillo will be joining our panel of “Disruptive Big Data for Social Good” demos, where he will be sharing about how BBVA is leveraging Big Data on their Hurricane Odil analysis project.

Juan currently leads BBVA Data &Analytics, a new technology company that extracts the value enclosed on financial data. In addition to this work, Juan has experience in areas such as smart cities, urban planning and urban development, including collaborating with MIT Senseable City Lab. He has an MBA and a MsC in Civil Engineering.

In addition to these two new additions, our program includes other expert speakers:

David González – Founder and CTO of Vizzuality


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Figure 4: David González will share a demo about his experience with Global Forest Watch

David González
will also be participating in the “Disruptive Big Data for Social Good” panel to share about his work with the Global Forest Watch. 

David founded Vizzuality in 2009 with a vision of bringing together science, policy and citizenship through design and technology. In his current role, he oversees business and project development and sets the technical direction for the company, ensuring each project will make a difference, and enabling a creative and innovative use of technology. His passion for developing digital solutions has allowed him to work with organizations like World Resources Institute, the World Bank, Google and the United Nations.

Elena Gil – CEO of LUCA


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Figure 5: LUCA CEO Elena Gil will kick off the event with the opening keynote

Our CEO Elena Gil will be giving the opening keynote on “What is Big Data for Social Good and why does it matter?” She will give an overview of the Big Data for Social Good initiative and why collaboration is so important. 

Elena joined Telefónica in 2000 and has held managerial positions throughout various key business units. She also helped lead Telefónica’s transformation into a data-driven company in her role as the BI & Big Data Global Director at Telefonica Group from 2014 – 2016. In her current role as the Global Director for Big Data B2B at the Telefónica Group and CEO of LUCA, Elena’s responsibility is to help corporate customers on their Big Data adoption journey, enabling them to become data-driven companies, providing an extensive portfolio of cutting-edge Big Data solutions.

We hope you will join us for this exciting event! To learn more and to register your interest in attending, visit the event website.

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