Water scarcity is an increasingly serious issue. It is estimated that by 2025, 1.8 billion people will face “absolute water scarcity”. The United Nations recognized the seriousness of this issue by including it as one of the Sustainable Development Goals, aiming to have global accessible clean water and sanitation by 2030. Although there is much to be done in order to accomplish that goal in the next thirteen years, there are many innovative efforts underway to make significant strides to that end. Here are four companies creatively employing Big Data to combat water scarcity:
|Figure 1: Water scarcity is an increasingly serious problem that Big Data can help tackle.|
A widely recognized leader in sustainability innovation, GE announced in 2016 that its Water and Process Technologies Unit would be expanding its emphasis on digital water management. GE formed a partnership with several water technology companies that will allow them to enhance their customer experience while focusing on saving water. For example, GE and its partners are working on initiatives that will help customers monitor their water consumption habits with a goal of reducing those levels. Customers will also be able to use the data to identify leaks and quickly address them, thereby saving water. In the company press release announcing the partnership, Ralph Exton, CMO of GE’s Water & Process Technologies Unit stated, “Using data, remote control and analytics, we are working to transform the way water utilities operate, helping them run more efficiently while also improving the service and value they provide to consumers.”
|Figure 2: GE is focusing on expanding its digital water management profile (image source: GE)|
One of GE’s partners in their water reduction imitative, WaterSmart Software has been gaining international attention for their revolutionary technology. The San Francisco-based startup was a 2016 recipient of the World Economic Forum’s prestigious Technology Pioneers Award for creatively tackling water problems. WaterSmart focuses on equipping water utilities with the data analytics they need to manage their water supply. The company offers a variety of solutions, ranging from data-based drought response plans and leak monitoring to customer usage tracking that aggregates historical usage data and is paired with suggestions for reduction.
|Figure 3: WaterSmart Software uses Big Data to help utilities better manage their water systems.|
TaKaDu is also a recipient of the World Economic Forum’s Technology Pioneers Award. The company, based out of Israel, touts itself as a pioneer in the water network monitoring space with a goal of optimizing water use. Through a combination of Internet of Things (IoT) technology and Big Data analytics, TaKaDu provides whole-system monitoring for utility companies around the world. They combine current network data with real-time monitoring in order to quickly identify any leaks, disruptions or other inefficiencies in water systems. More than just providing great customer service, this technology also allows utilities to reduce water waste connected to these issues.
|Figure 4: TaKaDu leaders at a World Economic Forum conference.|
4. Imagine H2O
Rather than focusing on a specific product, Imagine H2O focuses on building companies that can address water issues. Their mission is to empower people “to deploy and develop innovation to solve water challenges globally.” To accomplish this, Imagine H2O provides educational resources, partners with industry leaders and runs a start-up accelerator for water-minded entrepreneurs. They recently announced the twelve companies who earned a place in their second annual Water Data Challenge cohort. These companies, selected from over 180 entries, offered innovative business models that leveraged data-driven solutions to address water resource issues. Imagine H2O then assists these companies with resources, scaling and planning to launch businesses with a strong social good element.
|Figure 5: The latest cohort from Imagine H20's Water Data Challenge.|
There are many more companies doing exciting things with Big Data and water. This is an important issue where Big Data can be deployed for Social Good and we at LUCA are excited to watch this space develop. If you would like to discover more companies working in this space, check out the Smart Water Networks Forum (SWAN), a non-profit that serves as a facilitator for companies attempting to make data-driven decisions about water in order to tackle serious issues like water scarcity.