4 reasons why you should visit the LUCA stand at MWC

Tuesday, February 21, 2017

4 reasons why you should visit the LUCA stand at MWC

Next week, we'll be taking part in Mobile World Congress in Barcelona, the world's largest gathering for the telecommunications industry. With Big Data and Artificial Intelligence playing such a key part in Telefónica's strategy - LUCA will of course feature, showcasing our most cutting-edge technology. 

So, what can you expect from our section on the Telefónica stand? What kind of data-driven demos will our gurus be showing off? Well, we don't want to give it away - but we can give you a few pointers. 


1. Cutting-edge visualization


Here at LUCA we believe that to get the best insights from our data, high-quality and compelling visualization is fundamental. That's why we've used a range of visualization tools including CARTO and Spotfire to bring our data stories to life. You can even see a sneak preview below:

LUCA commuting tool
Figure 1: Our commuting tool, visualized by CARTO.


2. Interactive technology


This year, we'll be showing our demos on a Microsoft Surface Hub - an incredible large touch screen device which allows us to take you on an interactive journey through our data.  Our experts can show you how they work and just how useful this type of tool could potentially be for your organization. 

Microsoft Surface Hub
Figure 2: Microsoft Surface Hub in action.


3. Big Data for Social Good


You may have noticed that here at LUCA, we're passionate about harnessing the power of technology and Big Data for Social Good. For that reason, we'll be unveiling a groundbreaking new partnership to enable us to unlock the immense value of mobile data insights to have a social impact in the face of natural disasters. Make sure you come a find out who we're partnering with.

Big Data for social good
Figure 3: Big Data for Social Good.

4. Multi-sector insight


MWC might focus on the telecommunications sector, but here at LUCA we believe in bringing the value of mobile data to a much wider range of sectors in different geographies. So, whether you're interested in transport or retail, energy or media - we'll have something to keep you entertained. We want to convince you just how important Big Data is in your business strategy, and we'll do that with solid examples to show how we guarantee ROI. 

We'll be in Hall 3 on Stand 3K21, so come along and find out what LUCA is all about and how we can help your organization on its Big Data journey. 

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